Dial 800’s services are unbeatable. The combination of the 1-800 Brands they bring to the table and the telephone technology they’ve licensed is extremely powerful. It’s always the first call I make.”

- Michael Apstein, CEO Access Brands
A Service Bureau is a service business that makes its resources (telephone switch, computers, people) available to others for a fee-for example, a toll-free IVR call routing system, call tracking software, call center services or toll-free 800 number selection service. In practice, most service bureaus offer a variety of related services at a lower cost than individual users could achieve, because the service bureau has the advantage of economies of scale.
Direct Response Marketing is a form of marketing designed to solicit a response which is specific and quantifiable. The delivery of the response is direct between the viewer and the advertiser, that is, the customer responds to the marketer directly such as calling a toll-free number. In direct response marketing, marketers use TV and radio to get customers to contact them directly. Direct response seeks to elicit action. It is inherently accountable since results can be tracked and measured. If the advertisement asks the prospect to take a specific action, for instance call an 800 number or visit a website, then the effort is considered to be direct response advertising. Direct response advertising is characterized by four primary elements: An offer, Sufficient information for the consumer to make a decision whether to act, an explicit "call to action" and a means of response (typically multiple options such as a toll free number, web page, and email.)
Marketing Optimization means generating the optimal or “best” return on investment (ROI), based on the time and the money invested. Marketing Optimization Services are those services that enable a business, ad agency or marketer to optimize – that is get the highest return possible based on spend requirements -- his/her marketing campaign. These service s include call tracking, call recording, lead demographics, vanity 800 numbers, toll-free call tracking numbers, automated post card response and toll-free call routing technology.

About Us

Dial 800 Communications is a company that specializes in Marketing Optimization. With almost two decades of experience. Dial 800 empowers marketers to increase caller response, sales and ROI.

Dial 800 was founded in 1989 and is a service bureau providing businesses, advertising agencies and direct response marketers marketers with powerful Marketing Optimization tools and services

Our portfolio of brands - CallView 360°, Boomerang°, IntelliRoute and RapidRecall numbers - provide services such as call tracking & lead tracking, call recording, lead demographics, vanity 800 numbers, toll-free, tracking numbers, automated postcard response and toll-free call routing. Simply put, our products help you make the most out of every marketing effort.

Dial 800 is a member of the Direct Marketing Association (DMA)Electronic Retailers Association (ERA)1-800 Americans for Free Trade Association and is recognized by the SMS 800 as a Responsible Organization (through BH Telecom). Dial 800 is a privately held California LLC with offices in Beverly Hills, Orange County and Burbank; our telecom and technology centers are located in Los Angeles and Salt Lake City.


Contact us today to find out how we can optimize your marketing.