Lost a lead? Get it back with Boomerang!

You’ve spent thousands of dollars on marketing campaigns. You’ve branded your company. You’ve got the perfect RapidRecall vanity 800 number. You know who called. But for some reason, they hung up before they got to your rep … a lost lead, right? Wrong.

With Boomerang you have an automated second chance at that lead you worked so hard to get. Boomerang is a direct fulfillment marketing response engine which proactively reaches back out to inbound callers and lets them know you are committed to their satisfaction. Here’s how it works:

1. A lead calls in but hangs up before getting connected (or a lead is within certain parameters that you have specified, such as “call time < 1 minute”.)
2. Boomerang downloads the caller’s name and address information to our direct mail fulfillment house and prepares a pre-selected postcard created by you and selected based on demographic categories (age, income, etc).
3. The postcard is mailed out within the next 48 hours with an offer cwhich entices the prospect to call back.

The best part? All of this is done automatically

Boomerang is a custom application using the most current technologies and is hosted in the same facility which hosts some of the largest companies in the world (MySpace, NFL Online and others) so 24x7x365 uptime is guaranteed.

Boomerang is an add-on module to CallView 360° and will be available in late 2008.

Get your leads back. Get Boomerang.

Contact us today to learn how Boomerang can help optimize your marketing