Lead Demographics

Key Benefits:

  • Mail special offers to callers. You’ll have the callers full addresses based on their phone number.
  • Sell more to your “high-value” callers based on their demographic profiles which include: Age, income, home value, job type, marital status, etc.
  • Optimize your offer based on your caller demographic data.


Click here to learn more about CallView 360°, our powerful Software-as-a-Service which includes Lead Tracking, Call Recording and provides detailed Lead Demographics.

CallView 360° empowers you to save time and money managing leads and marketing efforts as never before.
"We are very happy with the Dial800 service and I can now provide this information to our telemarketing manager..."

- Michael Keith, CFO — Best Windows and Doors

Market like the Fortune 500 with Lead Demographics

All leads are not created equal. Some have the potential to be great clients and are worth spending more time and money nurturing and others are not. Knowing which leads are best suited for your product or service is easy with our lead demographics.

Lead Demographics provides you with real-time detailed information about who your callers are. How much money do they make ? What is their age? What type of job do they have? Are they married? Have kids? Own a home? If yes, when did they buy it and what did they pay?

Using key demographic information enables you to say the right things to the right people at the right time. We call this efficient and effective marketing, or simply marketing optimization.

Dial 800’s lead demographics enables you optimize your:

  • Advertising:
    • Reduce wasted marketing dollars by making the right offers to the right people. For instance a Honda dealer could mail postcards with a great deal for an Odyssey mini-van to a 40-something married couple with kids that earn $150,000. The same Honda dealer could send postcards to single people in their 20’s making $30,000 per year promoting a great financing deal on a Civic.
  • Sales
    • Increase your sales using our powerful lead demographics. For instance you could call back those leads that fit the demographic profile you’re looking for but didn’t buy from your company yet. Our powerful filtering will show only those leads that meet your criteria. For instance a mortgage broker that might want to speak only to home owners that have lived in their home for over 10 years and paid at least $450,000 for their home.

Having lead demographics is an essential part of any marketing effort. Leads are classified, quite simply, by their individual profiles. Our software makes it easy to understand your callers and perform the following essential tasks:

Marketing Campaign Analysis & Optimization

Lead tracking empowers fast, actionable marketing decisions and enables you to measure your leads quality based on demographic profiles. Data from Dial 800’s call tracking provides you with the information that is most critical to campaigns and your overall marketing program. If you message is meant to drive upper income people and you have a majority of lower income people calling, it’s time to make a change. Conversely, the right offer in the right medium will drive the right callers, which can easily be confirmed by looking at the lead demographic reports.

Contact us today to see how easy and affordable it is to have lead demographics as part of your total marketing solution

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