Stop Wasting Money. Use Lead Tracking.
Every call to your business generated from your marketing is a lead. Yet how can you measure marketing ROI if don't have lead tracking in place?
Lead tracking software provides you with real-time call information you can use to judge the effectiveness of each of your marketing campaigns. CallView 360°, Dial 800's Lead Tracking Software, provides you with powerful analytics that help you measure your marketing ROI and deploy resources accordingly.
Dial 800’s lead tracking system allows you optimize your:
- Advertising:
- Reduce wasted marketing dollars by identifying with pinpoint accuracy which ads from offline and online sources are working and which are not.
- Staffing:
- Increase sales and save money by optimizing your staffing by easily analyzing your call patterns. Have more staff available to answer calls on the days and times when your phone is really ringing and less staff during low call volume periods.
- Sales:
- Increase sales and save money by optimizing your staffing by easily analyzing your call patterns. Have more staff available to answer calls on the days and times when your phone is really ringing and less staff during low call volume periods.
- Get alerts whenever a call is missed ensure that your precious leads actually reach a representative.
Lead tracking is an essential part of any marketing effort. Leads are tracked, quite simply, by tracking all calls that come into your company, knowing who called, when they called! Our software makes it easy to understand your callers, their call patterns, and perform the following essential tasks:
Marketing Campaign Analysis & Optimization
Lead tracking empowers fast, actionable marketing decisions and enables you to monitor and measure your leads segmented by marketing campaigns. Data from Dial 800’s call tracking provides you with the information that is most critical to campaigns and your overall marketing program. View calls based on campaigns, location, termination line, duration, newest callers, phone type, call source (offline or online) and more. Powerful analytics enable you to review your cost per call, cost per lead, cost per order and ROI for multiple campaigns.
Stop wasted ad spend by identifying poorly performing campaigns. Call tracking enhances marketing campaign planning and execution with a variety of tools to streamline and optimize your efforts. Dramatically lift marketing response rates through contacting those who have expressed an interest in your product or service.
Geographic Performance
Call tracking gives you ability to track incoming calls via geographic location. Quickly identify which geographic areas generate the most and least amount of calls. Use call tracking to target with pinpoint accuracy markets with a higher response while reducing efforts in others, thus optimizing your market spend.
Call Volume Analysis
Dial 800 call tracking identifies the times of the day you receive the most and least number of calls. Use this information to better manage internal staffing to ensure a minimum of wasted idle call center resources.
Contact us today to see how easy and affordable an effective call tracking solution can be.